Effective February 16, 2015
In order to protect the quality image of the products sold under the Polyconcept North America's ("PCNA") affiliated companies Leedsworld, Bullet Line, and Journalbooks (each a “PCNA Company”, and collectively the “PCNA Companies”) as well as PCNA's licensed brand names (“PCNA's Licensed Brand(s)”), and to maintain consistency among all PCNA brands and PCNA's Licensed Brands (collectively, the "Brands"), the PCNA Companies are reissuing their Policy for Online Advertising from April 14, 2014, such reissuance to be effective as of February 16, 2015 (the "Policy").
For the purposes of this Policy, PCNA's Licensed Brands include: Aladdin®, Alicia Klein®, Arctic Zone® Balmain®, California Innovations®, Case Logic®, Cool Gear®, Cross®, Cutter & Buck®, Disrupt®, elleven®, Field & Co.®, Griffin®, High Sierra®, Hunt Valley®, JournalBooks, Kenneth Cole Reaction®, Laguiole®, Luxe®, Neotec®, ProTowels®, Safety Works®, Scripto®, Slazenger®, StrombergBrand®, Thule®, Wenger®, Woolrich®, Zippo®, and Zoom®. This Policy also extends to any new PCNA's Licensed Brands as they may be introduced to the PCNA product line in the future. All other products in the PCNA product line are considered PCNA products.
The Policy is as follows:
1. The PCNA Companies will sell products only to those Distributors or qualified Resellers who, in the sole discretion of the PCNA Companies, do not diminish or otherwise harm any of the Brands. The following are examples of conduct that the PCNA Companies believe diminish the Brands:
a. advertising or marketing any of the Brands in any way that disparages, misrepresents or injures any Brand; and/or
b. advertising or marketing products through online or print advertising methods at deeply discounted prices (e.g., discounted more than 10% (for PCNA's Licensed Brand products) or 20% (for any other PCNA Company’s brand products)) from the applicable company's lowest published coded catalog prices at the applicable company’s highest published catalog quantities or temporarily reduced promotional prices; and/or
c. using any Brand products in any illegal, deceptive, undesirable, or improper advertising, marketing or selling practice, including predatory or “loss leader” pricing, bait and switch, or negative selling practices.
2. The Brand products are for sale only through the promotional products industry. They are not intended for sale through electronic retail channels (i.e. eBay, Amazon.com, etc.).
This Policy represents each PCNA Company's unilateral statement of its intent in selling, or continuing to sell, its respective products, and is not a contract for the sale of products, nor an offer to form a contract. The PCNA Companies are not asking for, and will not accept, any agreement about a Distributor’s compliance with this Policy. Rather, this Policy reflects the PCNA Companies’ decision on how to best to advertise and market their respective products, including the decision to sell to only those Distributors who are committed to furthering the Brands, and appropriate product positioning.
If a PCNA Company discovers a Distributor engaging in any practice inconsistent with this Policy, it may unilaterally decide, in its sole discretion, to terminate its business relationship with that Distributor in whole or in part. Each PCNA Company reserves the right, in its sole discretion, to choose those Distributors with whom it will do business for Brand products.
Except as specifically authorized by a PCNA Company, PCNA Company sales representatives are strictly prohibited from discussing this Policy or any advertising, pricing, or product positioning practice with any Distributor, and from seeking or accepting any assurance of compliance with this Policy. All questions regarding this Policy shall be directed, in writing, to firstname.lastname@example.org with "Policy for Online Advertising" in the subject line.
The PCNA Companies do not seek any comments from any Distributor about the advertising, pricing, or product positioning practices of any other Distributor. Further, the PCNA Companies will not, under any circumstances, discuss the business dealings of any Distributor with any other Distributor. The PCNA Companies reserve the right to change, amend, or discontinue this Policy at any time.