Around the world, people are avoiding large gatherings. While some tradeshows and training workshops are being cancelled or postponed, many are going "virtual" through videoconferencing and other technologies.
As more events go online, organizers and exhibitors are looking for new ways to create strong connections with attendees. Just because they're at home experiencing presentations through a laptop, it's still important for participants to feel engaged and excited.
We all know that promo products are incredibly effective for creating brand connections. The ever-popular "swag bag" is conference must. Everyone remembers the cool gifts they've received at events and continue using in their daily lives.
So when an event goes virtual, the gift bag becomes more important than ever. When you're not meeting in person, the need to connect is even more critical. That's why shipping conference registrants a special gift package before the event date is so essential.
Here are some of our top picks to include in your virtual-event swag bags:
Headphones and Earbuds
In addition to being useful for listening to training seminars and lectures, headphones can be used long after the event is over. They're also easy to ship and available in price points to fit any budget.
7198-09 Martell Magnetic Metal Bluetooth Earbuds and Case and SM-3810 Color Pop Earbuds
JournalBooks has a great option for a virtual conference experience. Their SmartPicx book solution allows you to include full-color, digital images with unique watermark icons that can be scanned by any smartphone for instant access to specific web pages you've chosen to link. And of course, you can't use a journal without a pen, so we'll insert one at no charge.
We also recommend:
0911-09 Function Office Hard Bound Notebook with Pen Pouch and SM-4482 Cougar Wheat Straw Ballpoint
These staples of in-person events make a ton of sense for online events, too. They provide the perfect container for printed content and smaller promo products. They also deliver a ton of brand impressions and are right on trend as a reusable alternative to plastic bags.
7901-06 Recycled Cotton Convention Tote and SM-5752 Nexus Budget Convention Tote
A Versatile Lightweight Layer
For conference apparel, include a half-zip like the Dege from Trimark. In addition to being right on-trend, it has a subtle texture that recipients will love. Plus, the Dege is made with more than 40% recycled polyester, so if you're emphasizing the environmental benefits of a virtual conference, eco-friendly apparel is a no-brainer.
We also recommend:
TM17879/TM97879 Bodie Short Sleeve Tee and TM16398/TM96398 Dade Short Sleeve Polo
Reusable sports bottles and insulated tumblers are proven winners. If you want to make sure that your conference stays top of mind and generates serious brand impressions, daily-use drinkware is hard to top. Remember, you want to people to register next year, too.
1625-69 Valhalla Copper Vacuum Insulated Tumbler 16oz and SM-6933 Arsenal 25oz Stainless Sports Bottle
Virtual events and mobile technology go hand-in-hand. Products like charging cables, wireless charging pads and power banks are not only practical, they also fit the tech theme. And with features like universal charging, wireless chargers make great gifts for all attendees – no matter what type of smartphone they own. Even better, they're lightweight and inexpensive to ship.
7141-22 Ozone Wireless Charging Pad with Dual Outputs and SM-3742 Brick USB Hub
Make It Extra Special
Now that you've got some products in mind, make your swag bag even more impactful with Perfectly Packaged, a new service that makes it easy to deliver a memorable gift experience for your virtual conferences (or any other time your customers want to create a big impression).
Let's start with the upgraded packaging, which includes a sturdy lift-top box that makes it feel like you're opening a gift, not a bulk package. Other upgrades include decorative packing paper, a message card to accompany the gift and a custom sticker for the box, so gift recipients will know who it's from as soon as it's delivered.
And speaking of delivery, Perfectly Packaged includes drop shipments at no additional charge, so you can ship gifts directly to residential addresses rather than in bulk to a single location. Plus the service includes flat-rate shipping options*, so it's easy to give your customers a quote.
Time Is Money. Perfectly Packaged Saves You Both.
+ Money, because you don't have to pay to ship the gifts somewhere for assembly – not to mention the savings on packaging.
+ Time, because we put it all together for you. And with the industry's biggest product assortment, you don't have to go anywhere else to find the perfect gift.
Oh Yeah, Before We Forget …
It's free! Yep, we're celebrating the launch of Perfectly Packaged by offering it free for a limited time on qualifying orders.
For More Inspiration
Now that you've got a few ideas to get you started, it's time to check out the rest of our top swag bag ideas.