When it comes to brand exposure, tradeshows offer opportunities that go far beyond the usual giveaways at the booth. Here are some additional ways to use promotional products to make an impression at the event.
With tradeshows all over the country, there’s going to be a lot of travel – which means busy airports, crowded flights and long lines at the car rental desk. The plus sides of all these annoyances are ample opportunities for brand exposure. Outfitting a tradeshow team with branded products like convenient underseat luggage and seriously stylish laptop bags, you can hit the ground running while promoting your brands around the world.
Wenger Site 15" Computer Backpack
At The Hotel
When you’re living out of a hotel room for a few days, the conveniences of home seem a million miles away – even something as simple as charging multiple devices. How about a light up 3-in-1 charging cable so you can eliminate fumbling with cables in the dark? And when your conference staff heads to the hotel gym, they can make a big impression by wearing a performance knit top with the company logo. Just another way to keep brands top of mind during the event.
Quadra Long-Sleeve Top
On the Show Floor
Tradeshow staff can certainly make a great impression of their brand by wearing a sporty polo with a popular retail look. But what about more subtle ways to get exposure? When hurrying around the conference and there's no outlet in sight, a wireless power bank can really save the day, while a sleek Thule backpack will turn some heads.
Coma 6000 mAh Wireless Power Bank
At a Special Client Meeting or Event
At a conference, your customers will most certainly be meeting with important clients, business partners or maybe even people they're recruiting. In this case, a truly personalized gift can make a meaningful connection. Variable data printing on a custom journal from JournalBooks allows them to personalize a decorated piece with an individuals name.
Ready for More Inspiration?
Check out the PCNA tradeshow and meeting page.