The holidays get the spotlight during Gift Season, but we're taking a moment to call out three critical non-holiday gift opportunities not to be missed. These are special moments to make the important colleagues and customers in your life feel special.
1. Customer Appreciation
“Thank you.” Two simple words that go such a long way. Saying thanks with a special gift makes an impact and lets customers know that value their business is valued. Plus, experts estimate that acquiring a new customer can be up to 10 times more expensive than keeping a current one.
2. Employee Recognition and Service Awards
Research shows that recognition is the single most influential cause of great work across all generations of U.S. workers. It is also the number one reason employees stay with an organization. A great gift can go a long way to show employees that their efforts are appreciated.
3. Safety Awards
Safety is critical and safe work practices should be celebrated. Branded gifts, large or small, are great for recognizing safety milestones like accident-free years and encouraging safe work in the future.
The Bottom Line
Ultimately, the goal is to choose a piece that people are going to notice - something that establishes or reinforces a brand and makes them feel special.
Ready for more inspiration? Our customizable 2018 Gift Season Idea Guide has the perfect mix of products and apparel to get you started for holiday and year-end gift giving.