The New 'New Normal'


For most people, 2020 was a challenging year. Businesses were forced to navigate an unstable and uncertain economic terrain, in-person events took a steep plunge, and travel restrictions kept us all mostly at home. But when one door closes, another opens. While many industries continue to struggle, some are thriving under these new conditions, and there are still plenty of lucrative project ideas out there. Yep, 2021 is full of opportunity.


Target These Key Industries

Some industries have been seeing lots of success over the last year, including education, construction, healthcare, grocery and technology. By focusing on these industries, you can set yourself up for success in 2021. Check out this handy infographic for some ideas on how to make the most of these opportunities.


‘Welcome Back’ Gifts

As workplaces reopen, employers are looking for ways to ease the transition. ‘Welcome back’ kits are a great way to make employees feel safe (and appreciated). Make sure to include face coverings, drinkware, hand sanitizer and apparel – all gifts that can be used every day. Whether you’re handing out gifts at work or sending them to people at home, our Perfectly Packaged service makes it easy to create a unique bundled gift. You can even drop ship gifts directly to their doorsteps at no extra cost!


Be One With Nature

Over the last year, people have renewed their appreciation for the outdoors. (After all, it was one of the  few safe ways to get out of the house while still practicing social distancing.) This newfound enthusiasm is accompanied by a huge surge in demand for eco-friendly products. Sustainable gifts from our EcoSmart® collection are a great way to cut waste and help do your part for the planet. One percent of all EcoSmart® sales are donated to environmental nonprofits through a partnership with 1% For The Planet.


Lots Of Virtual Events

In-person events were largely replaced by their virtual counterparts, and it looks like it’ll stay that way for a while. The best way to drive signups for virtual events: a great swag bag. And with Perfectly Packaged, you can send the swag straight to participants’ doorsteps in upgraded packaging. Check out our top swag bag ideas here.


We’re Here To Help

Things may be a bit hectic right now, but we’re here to provide helpful content, ideas and sales tools. Want to see the newest, most timely products in our collection?

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